HBO Max Lifts Price of Ad-Free Viewing as Streaming’s Growth Slows - WSJ

2023-01-13 10:39:00 By : Mr. Terry Wang

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https://www.wsj.com/articles/hbo-max-lifts-ad-free-tiers-monthly-price-nearly-7-11673544736

Warner Bros. Discovery Inc. is raising the monthly price for the ad-free tier of its HBO Max streaming service amid an industrywide slowdown in subscriber growth and a rising emphasis on profits.

The price for the ad-free tier of the app in the U.S. will rise almost 7% to $15.99 a month from $14.99 a month, effective Thursday, the company said. Current subscribers will see the increase in their next billing cycle.

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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.